What is SEO and why do you need a local SEO service for your business? Search Engine Optimization, abbreviated to SEO has multiple benefits. What is known about SEO is that when done effectively, any business that has an online presence, i.e. a website can get listed higher up on the general search engine lists and get more traffic and opportunities for more customers and sales. One of the best tactics you can use these days is to get into a local search because it’s generally more specific to your business market. This is far more relevant when you have a service business such as Electricians, plumbers, builders, cleaning services or similar types of business.
With this in mind, the major search engines have set up systems tailored to a local business and give better results in the localized search listings. The businesses that rely on specific geo-targeted locations should now look to get their website optimized properly to make sure they get found when people search for a local business in their particular niche. So, any SEO experts now implement specific strategies to get a local business website to the top of any local search listing.
Why A Local SEO Service?
An ethical SEO company will help a local business to get their website ranked well on the search engines by targeting a particular geographic area or location so they can generate maximum exposure online in the local area and get the edge over the competition. An example of this being a site that is for an electrician in London, or more specifically an area of London would be found by people who live in that area and who are looking for an electrician in that particular location. This is dependent on the website being properly “optimized” for that particular location.
Using a good local SEO service, in much the same way as more general SEO, requires various techniques that includes effective keyword research, competitor analysis and local search listings on Google Plus (by setting up a business page there) and Bing local search listings to cover the two main search engines, which then ensures your business shows up on their relevant online maps that show in the search listings. Then there is the need for submission into local directories, both for the immediate locality and country specific directories. Any company offering local SEO services should ensure that all the information included in a website is correct and the contact details such as the address, the contact numbers, e-mail address appear in all the webpages and these are matched in all the local directories to keep them congruent.
If you were to employ a SEO expert to promote your business website in Cardiff, Wales, UK, to get commendable ranking in major search engines such as Google and Bing you need to look for a company that will cover all of the points above and ensure your details are correctly entered.
The Type Of Local SEO Service To Avoid
Any local SEO services company needs to make sure they only adopt ethical standards in their SEO techniques so they can offer long lasting benefits to their clients. Beware of any company that adopts any kind of “black hat” SEO because this technique can penalize a website and even get it banned from the search engine’s index.
Some of the unethical SEO measures that need to be avoided are:
• Own Shadow Domains
• Create Doorway pages
• Use Hidden Texts or Links
• Stuffing the Content with Keywords
• Selling Keywords in Address bar
If you have a business that you want to have an online presence with and yet are reliant on local customers to carry out your business, then local SEO will be able to help your business get more exposure in a local targeted search result and would therefore help a local business tap into their target market. Even so, you should check out any SEO’s standards of practice to make sure they use ethical practices to promote your website.
There is no SEO company who can GUARANTEE number 1 ranking in organic search results and those that promise to deliver such a result is a fraud. Any SEO service provider should be able to provide answers to any question you might have and if you find them to be secretive or appear deceptive in any way, it is best to avoid them.
A local SEO service will be very important for your company if you want to take your business online, but, as with any other supplier, make sure they can deliver what you need and are honest and straightforward with the way they handle your business.