Local SEO is the technique of making sure your website and other online properties are optimised to make them more visible in local search engine results, which allows you to attract more customers from the local area. Optimising for Local SEO requires a well-thought-out approach and a little research. This will help your business get more leads and sales.
Local SEO is incredibly useful for businesses that serve customers in a specific area. By optimising your website or business listing for local search, you can ensure that potential customers located close to your business can easily find it. This increases the chances of them visiting your store directly or calling you for more information.
A good way to improve your online presence and to get more leads and sales for your business is to make sure you have a Google Business Profile. It’s free and will show up on both Google Maps and Search results, displaying key information about your business including name, address, phone number, website and opening hours. By setting up a Google Business Profile, you can optimise your listing for better search ranking to attract customers from the surrounding area. It is a straightforward way to boost your local SEO and attract new business.
With our services, we can help promote and optimise your local listings to attract more leads and increase sales opportunities. Doing this yourself is possible, but it can take a considerable amount of time and effort getting it right. Call us now for a free consultation!
National SEO is a strategy used to optimise a website for better visibility in Google’s search engine results. The goal is to increase web traffic from nationwide search queries and improving visibility on an international level.
Compared to Local SEO, national SEO focuses more on achieving higher visibility for webpages in searches on a national level.
For businesses that want a nationwide presence, National SEO should be treated separately from Local SEO because it requires different techniques and strategies. Using the right strategies will yield better results and help you achieve your business goals. The main differences between National and Local SEO is the type of keyword terms they focus on. National SEO concentrates on less specific, more general phrases, whereas Local SEO is focused around niche, more specified terms. Local SEO is wholly focused on local search terms to get more leads to your business locally. National SEO places less importance on these geographic qualifiers and requires more investment in order to rank well.
Optimising for national SEO includes tactics such as link building and content marketing, which is something we concentrate on. In comparison, local SEO requires different strategies like claiming listings on local directories and consistently including the Name, Address and Phone Number of the business across all listings. Adding this data to a website increases the likelihood of being found by those searching in the local area, which improves visibility..
It’s crucial to distinguish between National SEO and Local SEO and not try to manage them as if they were the same. Failing to do so will result in poor results. Instead, it is recommended that you put together a National SEO plan according to the results and objectives you want for your business. To maximise your success in both National and Local SEO, it’s advisable to create a separate Local SEO strategy. This will help your chances of achieving better rankings in local search results.
At BE Marketing and SEO we can help you to create a marketing plan that covers both National and Local SEO. All of this will depend on your unique business requirements, and we will work with you all the way! Contact us now to find out more!
Video marketing is one of the most efficient and effective ways to reach out to potential customers and promote your products or services.
Videos offer a great platform for businesses to showcase their brand personality as well as their products and services in an engaging, visually captivating way. Social media has made video marketing more accessible than ever before. Now, even technically challenged people can create appealing promotional videos with just a few clicks.
Video marketing has made it possible to reach potential customers on multiple platforms like YouTube, Facebook, Instagram, Tik Tok and more. It helps you connect with your target audience in an engaging yet powerful manner.
We put together simple, promotional videos focused on a client’s product or service. Some are used to promote their local listing, while others concentrate more on the end goal of selling the product or service. Whatever your require, we offer cost effective video production to help promote your business. Contact us for more information.
Here is a sample of a video created to provide citations and a boost to a local listing:
Link building is a strategy used to get backlinks from other relevant websites to link your own website. It can be an effective tool for boosting your website’s SEO and rankings, which can help bring targeted organic traffic to it and helping your lead generation and sales.
Not all links offer the same benefits and value; the link should come from a reliable, authority website that is topically relevant to your own. Link building takes time and effort, however, when done correctly, it can bring great rewards.
Link building is an important SEO tactic that can improve your website’s performance if done correctly. Examples of commonly used link building methods include guest blogging, directory submission, and social media promotion. Investing time in developing quality links will bring rewards in better site performance.
Our link building service gives your product and service a boost in quality and relevance. The links we provide are very powerful and come from authoritative sources. Contact us to find out more.
Social media marketing is an effective way of interacting with potential and existing clients or customers. This can be done via social media platforms like Facebook, Twitter, and LinkedIn and ultimately help strengthen the connection you have with your target audience. Social media marketing, if implemented properly, has the potential to impact positively on brand recognition, attract more visitors to your website, and help get more customer loyalty.
It’s true that social media can be a powerful source of website traffic, but according to some studies, it only accounts for 4% of total website visitors! Facebook drives the majority (70%) of this figure, so effective content creation is key in order to keep people engaged and coming back for more.
For a successful social media marketing strategy, there are certain key elements to consider.
By working with this helpful advice, your business can succeed using social media marketing.
To save you from the hassle of Social Media Marketing, we provide a service that will take care of all your posts and updates on your chosen platforms. Call us to find out more!
Writing effective press releases takes practice. It is a valuable tool for businesses to promote their products and services. Writing them correctly can lead to more public recognition and publicity. Because the websites posted to are high authority, a press release can help boost your website’s ranking too.
Crafting a great press release requires thought and consideration. First, the headline should be catchy and appealing to attract readers in. The body of the press release should be concise and articulate, making sure to include all necessary information for it to be successful.
When writing Press Releases, it is essential to make sure that it contains newsworthy information that media outlets will find interesting. With some practice and dedication, anyone can master the formula for writing an effective press release.
Our system for writing press releases has been proven to be highly successful, with a vast majority of them being accepted and published. All you need to do is fill out our online form with some key details about your business and the news you want to share, and we’ll take care of the rest!
Content creation is a specialised form of writing which emphasises on providing informative, relevant and interesting content for readers. It is often employed in SEO.
You should now be aware that SEO is the process of optimising websites so that they rank higher in search engines. This will help you get more leads and sales for your business. With effective SEO, businesses can get more website traffic and increase their visibility on the internet. SEO is an essential part of website design, and one way of achieving this is producing informative content, contains the right keywords, and focuses on the expectations of the visitor. Quality content can attract more visitors and higher search engine rankings.
SEO content writing involves more than just inserting keywords into the text, it has to be done in a way that makes sense. Furthermore, there are other elements to consider, such as the website’s structure, link building and social media engagement.
SEO can’t be done effectively without content writing as it helps to attract more attention to a website. Quality content increases the chances of appealing to potential customers and clients, which can also improve search engine rankings.
Our SEO and Web Design Services involve content writing, but we also offer stand-alone copywriting services if you need some valuable and high-quality content.
Technical SEO involves optimising websites to increase their search engine rankings. It is an essential part of SEO that must not be ignored.
Technical SEO is crucial. It focuses on improving a website’s visibility in SERPs. It covers areas like site structure, HTML code, server settings, mobile compatibility and page load speed. The aim is to increase traffic and improve the overall online presence of the website.
Technical SEO can be defined as having two main parts: on-page optimisation and off-page optimisation.
On-page optimisation includes everything that can be adjusted on a webpage, like page titles and meta descriptions, to make it easier for search engines to crawl and understand the content. This can help get higher rankings in SERPs.
Off-page optimisation, on the other hand, refers to factors that are outside of a website, including link building and social media engagement.
Technical SEO is an important part of any SEO strategy, and should be given careful consideration by all businesses that want to improve their search engine rankings.
To ensure your Technical SEO is in tip top shape, why not give us a call?
A successful web design project involves many aspects like website structure, functionality, technicality and coding. The main difference between web design and other aspects of a website is the “design” element, which covers all aspects of a website’s visual attributes.
Although the aesthetics of a website is important, the content is always key. The information on the site is what gets picked up by search engines and attracts readers. The design can help enhance the user experience and make it more enjoyable. For a website to be effective, it is essential to keep the design and message in balance. This ensures that the site can effectively portray its message and be found via relevant searches. Additionally, an attractive design can help capture user attention and ultimately help them make a purchase decision.
We consider all of these things when building a website for a client and they are a part of every section of the process. Contact us to find out how we can help you have an effective and well ranking website.
To be successful in today’s market, It’s important for businesses to take advantage of business marketing and branding. Through marketing, you can let people know about your company’s products and services. Branding will make you more recognisable and help you stand out from the competition. An effective marketing and branding strategy is essential for long-term success. When it comes to marketing and branding, it’s important to consider your target market and what those people are looking for. This ensures that your message will be relevant, impactful and effectively showcase the unique identity of your business.
Local companies have a great opportunity to connect with their community, something larger organisations often can’t match. This has a direct impact on marketing and branding, enabling them to get more visibility and increase customer loyalty. Local companies can create a strong bond with their target audience by investing in local events, sports teams and advertising in the local media. This connection not only helps with increasing brand recognition and loyalty, but also sets up businesses for long-term success.
Are you having a hard time developing your brand identity? We offer an affordable service that will help you strengthen your presence both digitally and in the real world. Contact us to find out more about how we can help you.
Abergavenny is a market town and community in Monmouthshire, Wales. Abergavenny is promoted as a Gateway to Wales; it is approximately 6 miles from the border with England and is located where the A40 trunk road and the A465 Heads of the Valleys road meet.Wikipedia
Cardiff is the capital and largest city of Wales. Cardiff had a population of 362,310 in 2021, forms a principal area officially known as the City and County of Cardiff, and the city is the eleventh-largest in the United Kingdom.Wikipedia
Cwmbran is a town in the county borough of Torfaen in South Wales. Lying within the historic boundaries of Monmouthshire, Cwmbran was designated as a New Town in 1949 to provide new employment opportunities in the south eastern portion of the South Wales Coalfield.Wikipedia
Ebbw Vale is a town at the head of the valley formed by the Ebbw Fawr tributary of the Ebbw River in Wales. It is the largest town and the administrative centre of Blaenau Gwent county borough. The Ebbw Vale and Brynmawr conurbation has a population of roughly 33,000.Wikipedia
Herefordshire is a county in the West Midlands of England, governed by Herefordshire Council. It is bordered by Shropshire to the north, Worcestershire to the east, Gloucestershire to the south-east, and the Welsh counties of Monmouthshire and Powys to the west.Wikipedia
Newport is a city and county borough in Wales, situated on the River Usk close to its confluence with the Severn Estuary, 12 mi northeast of Cardiff. With a population of 145,700 at the 2011 census, Newport is the third-largest authority with city status in Wales, and seventh most populous overall.Wikipedia
Swansea is a city and county on the south coast of Wales. The National Waterfront Museum, in a renovated warehouse with a slate-and-glass extension, features coal-industry artefacts. Swansea Museum’s collection includes maritime paintings, plus boats in Swansea Marina. The Dylan Thomas Centre commemorates the 20th-century writer with hands-on displays. Swansea Market offers local produce, crafts and other goods. ― Google
BE Marketing & SEO is a leading digital agency in South Wales, including Cardiff. We provide a wide range of marketing services, to help improve both local and national presence. Book a FREE Consultation today!