The Ultimate Guide to Google Business Profile Best Practices

Table of Contents

As more and more businesses move online, it becomes increasingly important to have a strong online presence. One of the most effective ways to achieve this is by creating a Google Business Profile (GBP). But just having a profile is not enough; you need to optimize it to ensure maximum visibility and credibility. In this post, we will cover everything you need to know about Google Business Profile Best Practices.

Google Business Profile Best Practices

We will explain what a Google Business Profile is, why best practices are important, and the key benefits of implementing them. We will also provide step-by-step instructions on how to set up your profile, including tips for adding accurate information and optimizing categories and attributes. Finally, we will share some expert tips for boosting your local SEO with your GBP. So sit back and relax as we help you through this guide to Google Business Profile best practices!

What Is Google Business Profile?

Maintaining a strong online presence is essential for businesses of all sizes in today’s digital age. With GBP, managing your business’s online visibility through digital marketing has never been more straightforward. By creating and verifying your profile, you can ensure that your business’s information is accurate and up-to-date, making it easier for potential customers to find you through Google search results or Google Maps.

After verification of your new listing on Google, you will be able to engage with customers, and encourage them to leave reviews on your profile if you do good work for them. This can help build trust and credibility with new customers, making it a vital tool for any business looking to grow its online presence. After you have your new GBP live, it’s time to get into the Google Business Profile best practices. Read on!

Are Google Business Profile Best Practices Important?

When it comes to establishing an online presence, having a GBP is essential. But simply creating a profile isn’t enough; you need to follow Google Business Profile best practices to make the most of this free resource. By doing so, you can increase your visibility on Google search results and Maps, attract more customers with accurate information, and build credibility through reviews.

Additionally, staying up-to-date with Google Business Profile best practices ensures that you remain competitive in an ever-changing digital landscape. So if you’re looking to improve your online presence and attract more customers, implementing Google Business Profile best practices is a must.


Benefits of Implementing Google Business Profile Best Practices

Implementing Google Business Profile best practices can significantly benefit your business. By following these guidelines, you can improve your online visibility, increase engagement with customers, and enhance your brand’s credibility. A well-optimized GBP will lead to higher search engine rankings and attract more potential customers by providing accurate information about your business.

Furthermore, utilizing the opinions, reviews, and responses from customers can strengthen credibility and boost the prestige of your brand. By having a profile that is meticulously optimized with precise details, engaging content, and favourable customer feedback, you can create a lasting impact on prospective clients and improve conversion rates.

increase visibility on Google Business Profile

Improved Search Engine Ranking

With millions of businesses listed on Google, it can be challenging to stand out from the crowd. That’s where Google Business Profile best practices come in handy. By implementing these best practices, you can improve your online visibility and search engine ranking.

Optimizing your profile with accurate and up-to-date information is crucial to helping potential customers find your business more easily. Regularly updating your profile with photos and posts can also increase engagement and customer interest, which ultimately drives more traffic to your website and increases sales.

Additionally, having a well-optimized GBP improves your chances of appearing in local search results, making it easier for customers in your area to find your company and the services you provide.

Have a Physical Location? Share Driving Directions

A really simple tip in the series of Google Business Profile best practices is to share driving directions. If you have a physical address, like a shop, and want customers to be able to find you easily, you can share driving directions. Point them to the driving directions option on maps directly in their browser from your GBP maps listing. This will help new customers find you more easily, and they will appreciate it too.

google business profile best practices driving directions

Credibility and Trustworthiness

In today’s digital age, customers have access to a wealth of information about businesses online. As a result, it’s essential to establish trust and credibility with potential customers from the very beginning. Optimizing your GBP can go a long way in achieving this goal.

By providing accurate and up-to-date information, responding promptly to customer reviews and inquiries, and regularly posting updates and promotions on your profile, you demonstrate that you value customer feedback and are committed to providing excellent service. Implementing these Google Business Profile best practices not only increases your visibility but also helps build trust with potential customers, ultimately leading to increased traffic, sales, and revenue for your company.

More Visibility and Increased Conversions

Achieving better visibility, more online traffic and increased conversions is a crucial goal for any business, and implementing Google Business Profile best practices can help achieve this. A complete and optimized profile with accurate information, high-quality images (especially a good quality logo), positive reviews, and regular updates can attract more potential customers to your services and keep existing ones engaged.

By optimizing your profile for local search, you can also reach nearby customers who are searching for businesses like yours. This not only drives more traffic to your website but also increases the chances of turning those visits into actual sales. These simple Google Business Profile best practices can help you establish a strong online presence that can ultimately lead to significant growth over time.

google business profile insights

Setting Up GBP

Setting up your GBP is the first step towards improving your online presence and attracting more customers. Ensuring the accuracy of business information, using high-quality images, and encouraging customer reviews are some of the best practices to follow when setting up your listing.

By claiming and verifying your business listing, you can take control of your online identity and provide consistent information to potential customers. Utilizing GBP features such as posts, messaging, and Q&A can also help you engage with customers and improve your profile’s performance.

Regularly updating your profile with relevant information can keep customers informed about your products or services and increase their confidence in doing business with you. By following these Google Business Profile best practices, you can set up a strong foundation for a successful listing and get more phone calls.

google business profile best practices - verifying the business

Verifying Your Listing

Verifying a GBP was a very simple process in the past. You would put in your information, ask Google to send you a postcard to your address, and in a couple of days, BINGO! Your listing was live and ready to go! They even had the option to instantly verify via a simple and quick text message! The text option was removed because of so much spam and abuse of the system.

Recently, things have changed, but not necessarily to make it easy. Google has removed the postcard option (or so it seems after a recent update), reintroduced text verification (but then suspend the listing almost immediately) and then made it so there is a video conference with a Google support operative.

The most recent change seems to be that you can send in all the information with relevant photos, if you contact Google support, or send in a video showing everything Google wants to see to prove the business is real. This is probably to combat fake business listings that were getting through and were allowed to continue. This is only relevant for the few who wanted to “con” the system.

If there is any doubt about getting your listing verified, you may want to contact an expert in GBP to help you.

Accurate and Consistent Information

Customers rely on accurate and consistent information to make informed decisions about which businesses to visit. Inaccurate or inconsistent information can lead to a loss of credibility and trustworthiness, which can harm your business’s reputation online.

Therefore, it is another of the Google Business Profile best practices to ensure your business information is accurate and up-to-date across all platforms, including GBP, social media accounts, and your website. Consistency in the formatting of your business information also helps customers find you more easily in search results the first time they try. Including relevant keywords in your business description further improves your visibility in search engine rankings.

Regularly updating your business information to reflect any changes or special promotions is crucial for maintaining current and accurate information for potential customers. By taking these steps, you can provide a better customer experience and build a positive reputation for your business online.

google business profile best practices - correct information

Instructions for Chains, Departments, and Individual Practitioners

To facilitate easy identification of your business on Google Maps and in search results, it is imperative to maintain uniform names and categories across all your locations.

Unless a company’s real-world representation varies from location to location, all of its locations must bear the same name. Additionally, if multiple locations offer identical services, they should be categorized identically as well.

Optimize Business Categories and Attributes

Choosing the right business categories (it’s best to choose more than one, but the most relevant is the primary category) and attributes is crucial for optimizing your GBP. By accurately defining your business type, you can ensure that your profile appears in relevant search results, increasing visibility and potential leads. Additionally, adding detailed attributes such as accepted payment methods and hours of operation makes it easier for customers to engage with your business.

Regularly updating these details helps keep your GBP fresh and credible, improving the user experience. Adding fresh new images and videos gives potential customers a better understanding of your offerings, leading to increased engagement and conversions. By leveraging these Google Business Profile best practices, it’s a great way to optimize your GBP for maximum visibility and customer reach.

Leverage Reviews, Ratings, and Feedback

Marketers and companies alike appreciate customer reviews, ratings, and feedback. These are critical for any business’s success. By leveraging the power of online reviews and ratings on your GBP, you can enhance your online reputation and build trust with potential customers. Encourage customers to leave reviews by providing excellent service and responding to their queries promptly.

Responding to negative reviews in a professional manner can help salvage your reputation and improve your online image, which is important for every business owner. By monitoring your reviews regularly, you can address any issues or concerns raised by customers quickly.

Use customer feedback to improve the quality of your products or services and enhance customer satisfaction. With an active engagement strategy, you can turn customer feedback into valuable insights that drive business growth and create strong relationships with your customer base.

Boosting Local SEO with Google Business Profile

Improving your local SEO through GBP requires ensuring that the information you provide is accurate and up to date. It’s beneficial to ask customers to leave reviews on your profile, which can increase your visibility and credibility. Additionally, utilizing high-quality images and videos to showcase your business offerings can be advantageous. To engage with potential customers, take advantage of GBP features such as posts, messaging, and Q&A.

It is essential to monitor and promptly respond to customer enquiries and feedback on your profile. You may also want to think about adding service areas and business hours, using local keywords and phrases, and concentrating on local content and partnerships. These are considered the Google Business Profile best practices that can help you enhance your online visibility, attract more traffic to your listing, and ultimately increase conversions for your products and services.

boost local seo with GBP

Service Areas and Business Hours

In order to enhance your local SEO and help prospective customers locate your company, it is vital to incorporate precise service areas and business hours into your GBP. By specifying the regions where you offer services, it becomes easier for customers in those areas to locate your company.

Similarly, displaying your operating hours allows customers to know when you will be open and available. It is important to keep this information current and up-to-date to avoid any confusion or frustration from customers. Not only does this help with SEO, but it also elevates the customer experience by providing them with all the necessary information upfront.

This is a vital step in Google Business Profile best practices.

Implement Local Keywords and Phrases

Local keywords and phrases are a critical component of any successful GBP. By incorporating these terms into your profile, you can improve your local SEO and attract more customers to your business.

Carry out some keyword research to identify the most relevant and commonly searched words and phrases for your location and industry. Once you have identified these keywords, integrate them into your business description, services offered, and reviews.

Always avoid keyword stuffing or using irrelevant keywords, because this can harm your profile’s credibility and may lead to a suspension or, at worst, a situation where Google disables your listing. Regularly updating your profile with new keywords will help to keep it relevant and improve search rankings over time.

content marketing and local business cooperation

Focus on Local Content and Partnerships

Creating local content and partnering with other businesses are among the most effective ways to boost your GBP’s visibility in your community. By developing content that is relevant to your target audience and showcases your expertise, you can establish a loyal following and attract more customers to your product or service.

Partnering with other local businesses can also help increase your profile’s authority and relevance, as well as expand your customer base. Additionally, hosting local events or sponsoring community initiatives can further establish your presence in the area, making it easier for potential customers to find and connect with you. Remember to keep your profile updated with accurate business information and encourage customers to leave reviews to improve your ranking in search results.

NAP and Consistency Of Business Info (Like Email Address etc) Is Essential

Having consistency in your Name, Address, and Phone Number (NAP), as well as other crucial information about your business, across every local business directory is essential. It should also match your GBP to avoid any confusion among potential customers.

Inconsistency in NAP and other contact information can lead to confusion for users (and Google too) and negatively impact your online presence. Therefore, it is necessary to maintain accuracy and consistency across all directories and platforms where your organisation is listed. This practice can also help improve your chances of appearing higher in search engine results pages (SERPs) when someone searches for businesses like yours in a particular geographic location.

Let Customers Message You

Another item on the list of Google Business Profile best practices is to allow people to message you. This can be helpful, and sometimes it can help you convert these potential leads into real customers.

Although it may cause some inconvenience, communication with customers via the GBP app is the only available option.

To accomplish this task, you need to click on the Customers option and then select Messages. From there, you can enable the feature through the app.

Once activated, clients will have the ability to send messages to companies via their GBP using the message button that is then activated.

Customized automated responses can be set up to welcome customers when they send incoming messages.

By implementing this, the business can improve its responsiveness and visibility, as it would not have to suffer from significant delays in response times.

To achieve optimum performance and visibility on the GBP platform, it is of utmost importance to maintain a message response time of less than 24 hours.

Undoubtedly, a fast response is better.

The promptness of response is crucial as customers demand quick resolution, and a faster response can be the deciding factor between retaining or losing a customer.

let customers message you

Frequently Asked Questions

How can customer reviews impact the success of my Google Business Profile?

Customer reviews can have a significant impact on the success of your Google Business Profile. Positive reviews can increase the visibility and credibility of your profile, and responding to both positive and negative reviews shows that you value customer feedback.

Encouraging satisfied customers to leave reviews on your profile can also improve its rating. Negative reviews should be addressed professionally, as they provide valuable feedback for areas of improvement. Overall, managing customer reviews is an important aspect of maintaining a successful online presence.

Are there any common mistakes to avoid when managing a Google Business Profile?

When managing a GBP, it is important to avoid common mistakes such as not verifying your business, which can lead to incorrect information being displayed or not showing up at all! Neglecting to respond to customer reviews can also harm your online reputation.

Additionally, incomplete or inaccurate business information can confuse potential customers, and ignoring Google’s guidelines for business profiles could result in penalties or suspension. By staying up-to-date on best practices and actively managing your profile, you can ensure that your business is accurately represented and attract more customers online.

What should be included in a Google Business Profile?

Your Google Business Profile must contain information like your business name, address, phone number, website, and operating hours. You can add photos, videos, customer reviews, ratings, and other attributes that showcase your services/products. Updating your profile regularly is crucial to helping customers find and connect with your business online.

How do I make my Google Business Profile stand out?

If you want your Google Business Profile to be more noticeable, there are a few things you can do:

  1. Ensure that your profile is up-to-date with precise information about your business, such as operating hours, contact details, and pictures.
  2. Encourage clients to provide feedback on your profile by offering excellent service and requesting reviews.
  3. Respond professionally and promptly to customer inquiries and reviews.
  4. Use top-quality photos to exhibit your business and its offerings.
  5. Utilize Google Posts to share any news, deals, or events relevant to your business.
  6. Optimize your profile for local search by including relevant keywords in your business description and using location-specific tags. By adhering to these guidelines, you can increase the visibility of your Google Business Profile compared to other businesses and attract more customers to your enterprise.


To sum up, a Google listing is one of the most powerful tools for businesses to establish their online presence and attract more customers. By implementing Google Business Profile best practices, you can not only improve your visibility and credibility but also drive more traffic and conversions.

From claiming and verifying your business listing to optimizing your categories, attributes, and reviews, there are several steps you can take to ensure you get the most out of your listing. We hope these Google Business Profile best practices have been helpful.

Please Share:

google business profile set up

The Importance of Google Business Profile for Local Businesses

Having a strong online presence is essential for any local business in today’s digital age. One of the most crucial elements of establishing this presence is creating and optimising a Google Business Profile. This profile acts as a digital storefront for your business, providing potential customers with important information such

Read More »

Please Share:

About Us

BE Marketing & SEO is a leading digital marketing agency in South Wales. Offering a wide range of marketing services, to help improve both local and national presence.

Book a FREE Consultation today!

Follow Us:

Follow Us:


BE Marketing & SEO Midlands
2a Grove Avenue
Tel: 07726 170031

Privacy Policy | Cookie Policy | Sitemap | Contact Us
Our website has been reviewed and approved by – SEO Listings
Copyright © BE Marketing & SEO Midlands. All Right Reserved