Want to get more local leads without spending money on ads? Google Posts inside your Google Business Profile are a free goldmine! If you know how to use them. Keep reading to discover how to use Google Posts to get more local leads, boost your visibility, and convert searchers into paying customers without breaking a sweat.
How to Use Google Posts to Get More Local Leads (Ultimate Local SEO Hack)
🔑 Key Takeaways
- Google Posts appear in your Google Business Profile on Search and Maps.
- Posting regularly increases visibility and engagement from local searchers.
- Posts with strong CTAs drive direct leads.
- Offers, updates, and events are the highest-converting post types.
- Optimising for local keywords = more local customers.
Mastering Google Posts for Local Leads
What Are Google Posts and Why They Matter for Local Leads
Let’s cut the fluff and get straight to it. Google Posts are like free mini-ads that show up right in your Google Business Profile. They pop up when people search for you on Google or Maps.
Why should you care? Because they’re your ticket to the local 3-pack—that coveted spot at the top of local search results. It’s prime real estate, my friend.
Here’s the deal:
- Visibility: Your posts show up front and centre.
- Engagement: People interact with your content directly.
- Leads: Direct path for customers to reach out.
It’s like having a billboard, but better. And guess what? It’s totally free.
How Google Posts Impact Local SEO
Now, let’s talk SEO juice. Google Posts aren’t just pretty pictures; they’re engagement magnets. And Google loves engagement.
Every time someone clicks, lingers, or interacts with your post, it’s like a little high-five to Google’s algorithm. It’s saying, “Hey, this business is active, and people dig it!”
What does this mean for you?
- Indirect ranking boost for the local pack
- More time on your listing = better click-through rates
- Google’s algorithm starts favoring your profile
It’s a snowball effect. The more active you are, the more visible you become. Simple as that.
Types of Google Posts That Attract Local Leads
Not all posts are created equal. Some types are lead magnets, while others are just… meh. Here’s what works:
- Offer Posts: Limited-time promos that make people act fast.
- What’s New Posts: Business updates that keep you relevant.
- Event Posts: Local happenings that draw in the crowd.
- Product Posts: Spotlight on specific services that solve problems.
The key? Each type serves a purpose. Mix ’em up and watch the leads roll in.
How to Write a Google Post That Gets Leads
Writing a killer Google Post isn’t rocket science. It’s about grabbing attention and not letting go. Here’s how:
- Hook ’em in the first sentence. No fluff.
- Keep it short—80-100 words max.
- Use emojis 🚀 and bullet points to break up text.
- Always include a strong CTA. “Call now” or “Book today” work wonders.
Remember, you’re not writing a novel. You’re writing a sales pitch that fits in a text message.
Best CTA Buttons to Use in Google Posts
Your CTA button is the closer. Choose wisely:
- Learn More
- Call Now
- Sign Up
- Book
- Order Online
Pro tip: “Call Now” crushes it for service businesses. “Order Online” is gold for restaurants. Know your audience and pick accordingly.
How Often Should You Post on Google?
Consistency is key, but don’t go overboard. Here’s the sweet spot:
- Ideal frequency: 1–2 times per week
- Why? Freshness = better visibility
- Posts expire after 7 days (except event posts)
Think of it like watering a plant. Too little, it dies. Too much, and you drown it. Find your rhythm and stick to it.
Real Examples of Local Businesses Using Google Posts Effectively
Let’s look at some real-world wins:
- Local dentist: Weekly “Smile Sunday” offers. Result? 30% more bookings.
- Plumber: Emergency service posts during storm season. Calls up by 50%.
- Coffee shop: Weekend event posts. Foot traffic increased by 25%.
The common thread? Consistency, relevance, and a clear call to action.
Tools to Schedule and Optimise Google Posts
Don’t have time to post manually? No problem. Use these tools:
These bad boys help you schedule posts, analyse performance, and even give keyword insights. It’s like having a marketing team in your pocket.
Advanced Strategies to Convert Google Posts into Local Leads
How to Add Keywords to Your Google Posts
Keywords are your secret weapon. Here’s how to use ’em:
- Use local intent phrases (e.g., “best florist in Cardiff”)
- Front-load the keyword
- Sprinkle variations naturally
- Don’t keyword stuff—Google’s not stupid
It’s a balancing act. Use keywords, but make it sound natural. Like you’re talking to a real person, not a robot.
Using Google Posts with Local Landing Pages
Want to supercharge your posts? Link them to optimised service pages on your website. Here’s why it works:
- Increases session time
- Boosts conversions
- Gives you more data to work with
Use UTM tags to track traffic. It’s like leaving breadcrumbs for your analytics to follow.
Images & Videos in Google Posts That Increase Engagement
A picture’s worth a thousand words, right? Here’s how to make yours count:
- Best image size: 1200 x 900
- Use real photos, not stock crap
- Add branding and offers to visuals
Remember, you’re competing for eyeballs. Make your visuals pop.
What Not to Do With Google Posts
Avoid these rookie mistakes:
- Don’t repeat old posts
- Don’t over-promise
- Don’t forget CTAs
- Don’t post and ghost (engage with comments)
It’s not just about posting; it’s about building a relationship with your audience.
Track Results from Google Posts
If you’re not measuring, you’re just guessing. Here’s what to track:
- Use Google Business Profile Insights
- Set up UTM tracking in Google Analytics
- Key metrics: CTR, actions, link clicks
Data is your friend. Use it to refine your strategy and double down on what works.
How to Use Google Posts for Special Campaigns
Got a big promotion coming up? Google Posts are your megaphone:
- Seasonal promotions (e.g., “Summer Special Plumbing Deals”)
- Limited time offers with urgency
- New service/product launches
Create a sense of FOMO (Fear of Missing Out). It’s a powerful motivator.
Get Reviews + Use Google Posts Together for a 1–2 Punch
Reviews and posts are like peanut butter and jelly. They’re good alone, but better together.
- Ask for reviews after post engagement
- Use customer quotes as post content
- Combine reviews with offers for maximum impact
It’s a trust-building, lead-generating machine.
Repurpose Content into Google Posts
Don’t reinvent the wheel. Use what you’ve got:
- Turn blog headlines into post titles
- Use testimonials as post content
- Snippets from FAQs, how-tos, and videos
It’s all about working smarter, not harder.
❓ FAQs
How do I access Google Posts?
Inside your Google Business Profile dashboard. Log in, go to “Promote” > “Add Update”. Boom, you’re posting.
Do Google Posts help SEO?
Hell yes. They send engagement signals to Google, boosting your visibility in Maps and local search results.
Can I schedule Google Posts?
Yep, with tools like OneUp, Publer, or Local Viking. Consistency without the hassle.
Do Google Posts expire?
Most disappear after 7 days, except Event posts (which expire after the event date). Keep it fresh.
Can I get banned for spammy Google Posts?
You bet. Don’t be shady. Keep it honest, helpful, and relevant. Google’s watching.
Remember, Google Posts are a powerful tool in your local SEO arsenal. Use them wisely, and watch your local leads skyrocket. Need help maximising your Google Business Profile? Check out our Google Business Profile services for expert guidance.
Ready to take your local marketing to the next level? Dive into our comprehensive SEO services and start dominating your local market today.
