Episode 3 · 17 August 2026
Supporting Websites and Business Authority
Supporting websites can expand your online presence, provide useful information and create new routes through which customers discover your business. Barrie explains how they fit into an authority network, what makes them valuable and why they should never be created purely for backlinks.
Your main business website should remain the central hub of your online presence, but it does not always have to work alone.
In this episode, Emily asks Barrie Evans how supporting websites can provide additional information, demonstrate genuine experience and create new routes through which customers discover a local business.
What is a supporting website?
A supporting website is a separate online resource with its own clear purpose. It might concentrate on customer education, industry knowledge, local information, case studies or the experience of a person associated with the business.
It should contain original and useful information rather than copied material created purely to generate backlinks.
Topics covered in this episode
- What supporting websites are and why businesses use them
- How they connect with the main business website
- Their role within a wider authority network
- How specialist, local and author websites can support visibility
- The difference between a genuine resource and a thin link-building site
- Common mistakes businesses should avoid
- How to identify a suitable subject for a supporting resource
Barrie also explains why businesses should strengthen their main website and Google Business Profile before expanding their network. One relevant and regularly updated resource can be more valuable than several neglected websites.
The purpose is not to manufacture authority. It is to create useful resources that demonstrate real knowledge, experience and relevance.
Presented by: Barrie Evans